Nonverbal Communication and Culture

Questions: The brief should answer the following questions: 1 ) What is the audience's current knowledge, skills-base and abilities? 2 ) What does the audience want to know? 3 ) What does the facilitator know (prior to conducting research into the topic)? 4 ) What is the goals statement? 5 ) What are the learning objectives? Answers: Effective business communication: In the contemporary world, communication is the key to success for both personal as well as professional life. Communication is more than verbal and proper understanding of non-verbal communication and ability to implement gives the advantage to an individual to express and connect with others. When an individual interact with others they send and receive non-verbal signals continuously. The gesture of an individual (how they walk, listens and eye contact) gives stronger signals than verbal communication. In a common communication, the process between two individuals constitutes 93% of non-verbal communication and only 7% of verbal interaction. Business communication can simply explained as the process of sharing of information and knowledge within the organisation and stakeholders for financial profit (AlAfnan, 2014). An organization business process on mainly three modes of communication processes: written, verbal and non-verbal communications. Each process of communication has its importance and meaning in business organizations (Okoro Washington, 2012). In the highly competitive business organization, delivering right communicational process is significantly important. Therefore, it is essential to build up successful communication skills in both oral and written. In addition, it is important to maintain right body language, as physical mannerisms, postures, and facial expressions can interpret as unconsciously communicating your feelings and psychological state (Thill Bove, 2013). In business processes, an effective manager takes both verbal as well as non-verbal communication to connect and understand the need and demand of its stakeholders i.e. the investors, customers and employee workers. Effective communication involves customizing the communication so that it fulfills the interest, benefit, objectives and necessities of the audience. The audience's current knowledge, skills-base and abilities: Understanding the audience desires and expectations, and adapting the communication process for that reason, significantly increases chances of communicating effectively. Audience analysis is the process by which a communicator analyses and assesses the demand of the listeners or audience (Okoro Washington 2012). In business communication, the primary objective is to reach the stakeholders or target audience, so it is crucial to understand the process to adapt to attract them. It is significantly important to assess the current level of knowledge, skills and abilities they possess about the message topic, which will help the communicator to face challenges and hurdles in connecting with the audiences. The audience may have cultural or ethnic biases and the more the communicator understands the target audience it is better to express the content of the message and avoid challenges in communication. The audience want to know: Communication fails when the communicator misjudges the audience, for instance, presenting highly technical presentation in front of novice audience (Guang Trotter 2012). The message conveyed in the communication must connect with the audience. The audience needs to understand the purpose of the communication. Relevant data must present before the audience when the topic is new. Authentic communication happens when both mutually concur on the meaning and consequence of the message they are exchanging. There are mainly five kinds of Audience present in a business communication process: The initial Audience: These people are the first people to undergo the process of communication before presenting it to others. For instance, if a manager has asked his subordinate to prepare a presentation for next meeting then the employee will first show the presentation to the manager before presenting it in front of other of the organization (Hamilton, 2013). Gatekeeper: The gatekeepers are the middle-level managers and executive assistant who filters the messages that are circulated within the organization and they hold the authority to approve or reject certain messages. Primary Audience: The primary audiences are the primary target audience for the communication and they decide whether to accept or reject the message of the communication. For instance, a marketing manager may present a new marketing plan but it is up to the board members whether to accept it or not. Secondary Audience: The secondary audience can observe and remark on the original message or become a part of the execution method. Watchdogs: The different business regulatory organizations and authorities who have the power to stop the communication process before the message could reach its audience. Role of the facilitator: The facilitator is the main presenter or the discussion leader in the business communication process. A facilitator concentrates on both content and process of communication. Content in communication is the main subject or problem that needs to be addressed to the audience and the process is the style or method of interaction adopted to communicate. The facilitator or the communicator should have proper and relevant knowledge and facts about the communicated topic. Sharing irrelevant facts and information can lead to chaos and disagreement within groups. The effective communicator can concentrate on the benefit of stakeholders when constructing solutions (Cornelissen, 2014)). The facilitator should have the ability to answer doubts and conflicts and creating likeliness in the audience. The goals statement of effective business communication: The goal statement in a business organization is to attract and hold the attention of the audience. The facilitator should pay more attention to the communication process by understanding the environment and other factors influencing the decision of the stakeholders. The second important objective should be handling query and objections of the stakeholders. It does not matter how much prepared a communicator is about the discussed subject/plan; he has to handle objections and queries by the stakeholders (Holtzhausen Zerfass 2014). The communication process should be the stimulating conversation between the facilitator and stakeholder to complete the communication process. The sender (communicator) should get the feedback for analyzing the effectiveness of the communication process and if the required message has conveyed to the audience (Thill Bove, 2013). A one-way communication process does not solve the purpose of a business organization. An effective business communication is a lways a two-way process. The learning objectives of this study: The learning objective of this study is to understand the complexities of the business communication process. Although analyzing the concept critically, it realized that other factors need to recognize before considering business communication. When business communication uses different methods to convey the message, the methods may have the different outcome and vary from one another. Thus, it is important to understand how these methods shape business communications. The primary objective of business communication is to peruse and convince the stakeholders. 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